Kansei Evaluation of the Product Design Using Visual Images – Focus on the Impression of Product Appearance

The aim of this study is to examine the adaptability of an evaluation method using the visual images to evaluate the impression of a product design based on Kansei. It was compared the impression that user group received from the designed product by a designer with the visual images that a designer assumed motifs for design work, and identified the effectiveness of the design evaluation using the visual images. It is the subjective evaluation based on the Kansei of the user to choose an image by oneself, is to express the feeling of the product for an image without using the language.